Recently, I read a story about a person who spent over 200k on coaches and courses - trying to build her online business. While the information did help her to some extent, it didn't produce the kind of six-figure income she'd hoped for. Not even close. When you hear a story like this, you may think, "I'd never do that!" Maybe not 200k, but the pattern is there. It's unmistakable.
Two decades ago, I was facing the same, basic challenges many of you are facing right now. I was trying to compete with the "big dogs" in my marketplace. I was trying to look BIGGER than I was. I was trying to look more ESTABLISHED than I was. Sometimes, things would just click and I'd get a bunch of work in (website design and development + email marketing contracts).
Then, a few months later... the work would dry up. And my income along with it. I spent a lot of time lost in my head trying to figure things out. My ideas seemed to work on paper a lot better than they did in reality. Each month the game would start all over again. Some months were okay, and some were really bad.
Still, I didn't lose hope. Do you know why?
Because the clients I did have really liked me. They really appreciated the work I did for them. Some of them even invited me out for lunch and dinner. Others sent gifts on occasion during the holidays.
But... and here's the clincher - the classic marketing approach that seemed to work for just about everyone else wasn't working for me.
So What Finally Changed?
I did. I tuned-out the advice from all the "marketing advice gurus" of the day and went into the "wilderness" (so to speak). The WILDERNESS is the barren place that separates your past from your future. It's the place of personal transformation... where we let go of the old so we can step into the new. This is where my approach to Personal Brand Marketing was born.
Until this time, I was chalking up all the failures to bad timing, the marketplace, the economy, etc. Truth be told - I'd always felt (up until that point) that something was missing from my overall approach to business. I just had a hard time admitting it. Something always felt a bit off. Like only half my cylinders were firing. All of that changed when I moved from a product-centric approach to a people-centric one. You might say, "People before processes." Or, "Individuals over groups."
Products and services may come and go. The people who provide insights, help and guidance, however, tend to remain etched in our thoughts for years to come. This mindset shift complete transformed my strategy from the ground up. To this day, it continues to transform my business in ways .
There is a better alternative to building an impersonal, detached, business brand...
- 1USE A SYSTEM THAT CAN STAND THE TEST OF TIME
You need a system that is fluid. One that's adaptive and can easily change and adjust to the times. This approach ticks all the boxes. Products and services come and go, but your personal brand will remain.
- 2YOU'LL LEARN TO POSITION YOUR PRODUCT AND SERVICE FOR ALL 3 BUYERS TYPES End your pricing struggles once and for all by creating low, medium and premium priced versions of just about everything you offer. Eliminate the need to get your pricing "just right" and stop worrying about pricing yourself out of a job.
- 3SELL WITHOUT "HYPE" OR HIGH-PRESSURE
Selling doesn't have to be forced. In this course you'll learn how to use "relationship marketing" to help you match up the right clients with the right solutions. High-pressure sales on the front-end creates unhappy people on the back-end.
- 4WHY THIS COURSE IS DIFFERENT
In this course you learn my integrated branding, marketing and sales method. It's less stressful and more sustainable over the long term than traditional methods. After 20+ years, it's the only approach I've found that's stood the test of time.
- 5GET THE HELP YOU NEED WHEN YOU NEED IT
With this program, I'll work with you to find specific solutions for each of the challenges or roadblocks you face along the way. You'll learn my high-level strategies and I'll work with you to plug them into your specific business type. Normally, you won't find an experienced marketer to help you with this for under 5k. Let's get it done!
Get the Complete Training
Plus: Email/Inbox mentoring to help you implement these strategies and systems in your own business.
Your Business Model
Some things stay, most thing go. Get the right foundation in place. From there, everything become easier.
Major and Minor "Study"
Determine your "major/minor" gift mix. With this in place, you'll be able to package yourself effectively.
Selling Options and Value
Three options are better than one. Linking your service to increased revenue is better yet!
Cold & Warm "Calling"
You can make selling from a distance feel as though you're connecting in person.
An easier way to combine marketing and sales into a single strategy and activity
Delivering Your Message
Your ongoing, weekly activity. Your personal "push-up solution." Combine many activities into ONE.
About the Author
I've enjoyed a successful online career that now spans 20+ years. It took time to really learn and understand how all the pieces fit together, but that’s what I did. Afterward, I was able to do the same for my clients. I was amazed to find so many talented entrepreneurs and business owners out there who just can’t connect with enough people to succeed in their marketplace. Others in the same market, with inferior products or services, are making 10x the income – just because they knew how to get their name out there.
“Changing that is what motivates me today. That’s the mission I'm committed to.”
You'll Receive the Complete Training
Each video lesson is designed to get right to the point, making the videos shorter and easier to understand. You'll be able to take action before "overwhelm" sets in.
You'll have access to video lessons, mind-maps and live calls where your questions will be answers. Can't make the live calls? Submit an email and your questions will be answered in the next session.
At the end of the program, you'll be well on your way to having a complete personal brand, selling system and strategy that's easier to manage and maintain. You'll also have lifetime access to all future updates to this course.
What People Are Saying...
Since working with Jim, I have received numerous calls from national media, advertisers and other businesses...
"I have worked with Jim for at least 16 or 17 years now, and he has been the balance of building my business. His knowledge of the internet and contact lists (thousands) have led my newsletters and online magazines to top of mind awareness."
Judi Gallagher (ABC Channel 7)
We realized our creative potential through Jim Galiano
“Jim Galiano's award-winning expertise, his guidance, and long experience in the industry are well known to professionals... We realized our creative potential through Jim Galiano and we value our relationship with him.”
Marsha Fottler (Publisher, Editor, Columnist)
I feel lucky to have met Jim. He has the right knowledge to propel his clients to the next business level.
Jim is amazing to work with - he is knowledgeable, energetic, professional, motivating and honest. He explains everything about your project in detail, and he makes the process (from beginning to completion) easy to understand. Jim is always available with guidance and reassurance. His company's customer service is unmatched.
Gina Babcock (Entrepreneur)
Is This Course Right For You?
I want to make sure this course is a good fit for you. Please review the information below before making your purchase.
Who is this for
Who is this not for
6-Months of Email Coaching Included -
work at your own pace...
Six months of coaching, mentoring, inbox assistance and more - all designed to answer your questions, provide feedback and get you "unstuck" at any point in the process. There's no need to go it alone. I'll be there to help you, step-by-step through the complete training
Ongoing Communication to keep you on track
Isolation is great for doing the deeper, focused work and planning. Interaction, however, will go a long ways towards keeping you from getting "lost in the weeds." In this program, we'll communicate through email or recorded video to answer questions and make sure you have a complete marketing and sales system in place for your business. One that will serve your business for (literally) years to come. *Depending on your time zone, I'll respond within 12-hours
Sales Script Templates - Cold and "Warm" Calling Sales Scripts for every situation
Never be intimidated by the selling process again. I'll provide you with the words and scripts designed connect you with the key decision-makers in your market. There's something for every "style of selling" (from more aggressive to more laid-back). We'll work together to adjust the scripts and text to fit your style so you can send your messages with confidence!
Start Now! Choose a Payment Plan Below
A Single Payment of $1,200.00
Three Payments of $425.00
Here are answers to some frequently asked questions:
Can I email you if I have a question?
Yes, you can email me through my support system or get help during the live sessions that are held weekly.
What happens next?
After your purchase, you'll receive your login information to the course. If you don't receive your login information for any reason, please connect with me at - https://www.jimgaliano.com/support
How long do I have access to the course?
You will have lifetime access to this course. The course is hosting on Kyvio.com (which I also have lifetime access to) so you're well covered!
How can I get a refund?
I do not offer refunds on coaching or mentoring services. I am here to help guide you to the highest level possible. Part of that is requiring a commitment from you so you are fully invested in this program. When refunds are an option, you can have “one foot in” the work, and “one foot out” the door. It is to your benefit to decide BEFORE purchasing the package and committing to work with me that I am the right coach for you. If you’re in, you need to be 100% in, just as I will be 100% for you.
Why should I buy this course instead of a competitors?
If you've listened to my podcast or have read my blog articles, you're familiar with my style. This course is an extension of both and is based upon my 20+ years of experience. The principles and strategies you'll learn in THIS course will stand the test of time.
Do I need to make any additional purchases?
The basics are all you'll need to get started. You'll need your own website (preferably "yourname.com" or something similar (.me, etc.). You'll need a simple list building system (Mailer Lite, Moosend, MailChimp and others have free versions up to so many members). That's about it. You won't have to talk your spouse or significant other into making any major purchases.